On course for success for 125 years
At the end of the 19th century, a cruise for pleasure alone was unheard of - but not so for Albert Ballin. The inventor of cruise ship travel realised even then just what it takes to make a cruise special: great comfort, entertainment and relaxation far away from everyday cares. And so it was that the "Augusta Victoria" steamed into the Mediterranean on her very first holiday cruise in 1891. A tremendous success that was followed by many more. The first ships to bear the illustrious name EUROPA were an emigrant ship owned by HAPAG and a freighter owned by North German Lloyd. Since 1999, the sixth EUROPA has been cruising across the world's oceans carrying her guests to the most beautiful places - backed up by experience that stems from more than 125 years of "pleasure cruises".
Flying in the face of the general trends in cruise ships, we will in future also continue to focus on the more intimate, family-like character typified by the EUROPA. After all, in terms of spaciousness, comfort and service, the EUROPA is still to this day in a class of her own, and the name EUROPA continues to stand for cruises of the highest standard - exactly as Albert Ballin understood it.
In future, too, we shall remain committed to our traditional principles: with plenty of space for every passenger, a family atmosphere and individual service, the "EUROPA experience" will continue to outshine the competition.