The Hapag-Lloyd Cruises fleet is similar to a family: each member of the fleet has its own special character and its own distinctive philosophy. Nonetheless, there is one desire that unites us: to keep on bringing you fresh surprises, time after time. To bring you close to the exceptional, ashore and on board, so as to make every moment of your cruise unforgettable - that is the passion that drives us and that for years has set us apart. Welcoming, authentic and "Nordic by nature", the Hapag-Lloyd Cruises concept uniquely unites traditional values with modern ways of thinking. This strategy is also reflected in our ships.