Among other benefits, the EUROPA 2 Summer Specials guarantee guests attractive savings of up to 30 % when booking a Veranda or Ocean Suite or a Grand Ocean or Penthouse Suite. The special offer applies to bookings made by 31 December 2014.
Julian Pfitzner, Director of Product Management for MS EUROPA 2 and responsible for the Marketing Services department at Hapag-Lloyd Cruises, describes the new marketing strategy: “Hapag-Lloyd Cruises was able to increase its international guest base by 60 % between 2013 and October 2014. We have a very high satisfaction rate among our international guests, and we want to increase further this international guest base, looking to create more awareness by focusing on our newest luxury cruise ship, the EUROPA 2. The new online campaign showcases seven different cruises with the EUROPA 2 for summer 2015, offering guests inspirational experiences at a total of 20 Mediterranean destinations.”
Hamburg, November 2014