We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as "Content") based on the potential interests of users and the measurement of their effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedure in which the relevant user information for the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, communication partners and technical information such as the browser used, computer system used and information on usage times. If users have consented to the collection of their sideline data, these can also be processed.
The IP addresses of the users are also stored. However, we use provided IP masking procedures (i.e. pseudonymisation by shortening the IP address) to ensure the protection of the user's by using a pseudonym. In general, within the framework of the online marketing process, no clear user data (such as e-mail addresses or names) is secured, but pseudonyms. This means that we, as well as the providers of online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in the cookies or similar memorizing procedures. These cookies can later, generally also on other websites that use the same online marketing technology, be read and analyzed for purposes of content display, as well as supplemented with other data and stored on the server of the online marketing technology provider.
Exceptionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing technology we use and the network links the profiles of the users in the aforementioned data. Please note that users may enter into additional agreements with the social network providers or other service providers, e.g. by consenting as part of a registration process.
As a matter of principle, we only gain access to summarised information about the performance of our advertisements. However, within the framework of so-called conversion measurement, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us. The conversion measurement is used alone for the performance analysis of our marketing activities.
Unless otherwise stated, we kindly ask you to consider that cookies used will be stored for a period of two years.
Information on legal basis:
If we ask users for their consent (e.g. in the context of a so-called "cookie banner consent"), the legal basis for processing data for online marketing purposes is this consent. Otherwise, user data will be processed on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online services. In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
Services and service providers being used
OneTrust
Hapag-Lloyd Cruises uses OneTrust, OneTrust Technology Limited, 82 St John Street, London, England, EC 1m 4JN, as a consent management tool. This tool ensures that we can manage your consent on the website for the use of tracking technologies, for example. This involves processing your IP address, browser ID and information about the consent you have given. If consent is given, further information such as country, browser and device type will be processed. The legal basis for this is the implementation of Section 25 (1) TDDDG. The cookie remains stored for a period of one year. You can find OneTrust's privacy policy here: https://www.onetrust.com/privacy-notice/
Google Tag Manager
Google Tag Manager is a web tag management solution that allows us to manage website tags through a single interface (including Google Analytics and other Google marketing services in our online services). The Tag Manager itself (which implements the tags) does not process any personal user data. With regard to the processing of users' personal data, reference is made to the information below regarding Google services.
Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy. Learn more about how Google processes personal information: business.safety.google/privacy
Google Analytics
Google Analytics, a web analytics service provided by the third-party provider Google Ireland Limited (a company incorporated and operated under Irish law (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland), is used for the purposes of designing the website to meet requirements, measuring reach, analyzing the general usage behavior of users on the website and optimizing economic operations. Google Analytics uses so-called “cookies”. The information generated by the cookie about your use of our website (including your IP address) will be transmitted to and stored on servers of Google.
The use of Google Analytics is the joint responsibility of Google and the website operator. An agreement on data processing has been concluded with Google for this purpose, which currently assigns full responsibility to both parties for the processing assigned to them. Google merges your usage data with usage data collected elsewhere and uses the resulting profiles to display personalized advertising and to provide analyses. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage.
The data processed by Google includes your device settings and device data, the exact usage times of individual elements of this site and thus your usage behaviour. Further information on the use of data by Google, setting and objection options can be found on the Google websites: https://business.safety.google/privacy (“Processing of personal data by Google”); policies.google.com/technologies/partner-sites;(‘Data use by Google when you use our partners’ websites or apps") policies.google.com/technologies/ads („Technologies and principles / Advertising“) adssettings.google.com/authenticated; („Settings for advertising“)
The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.
You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout.
Please note that the use of the browser plugin is limited to the respective browser and also to the respective computer and may not be deactivated or deleted after installation in order to maintain the deactivation of Google Analytics. Google's privacy policy can be viewed at https://policies.google.com/privacy.
Google Remarketing
To generate interest-based online advertising, the websites use remarketing with Google Analytics and Google signals. Our adverts are placed on websites by third parties, including Google. We and third parties, including Google Ireland Limited (a company incorporated and operated under the laws of Ireland (registration number: 368047) with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland), use first-party cookies (e.g. Google Analytics cookies) in combination with third-party cookies (e.g. DoubleClick cookies) to target, optimise and serve ads based on a user's past visits to our website. We use Google Analytics reports on performance by demographics and interests. We use the data obtained from interest-based advertising from Google and visitor data from third-party providers (e.g. age, gender, interests, cross-device) in Google Analytics for marketing purposes and to continuously improve our offering. The legal basis is your consent, Art. 6 para. 1 lit. a GDPR. Google Remarketing is assigned to the category ‘Third-party services’. You can also object to the use of Google Remarketing directly to the service provider by preventing the setting of cookies by Google and/or Doubleclick or by using Google's opt-out options.
Learn more about how Google processes personal information: business.safety.google/privacy
You can find more information about advertising from Google here: https://policies.google.com/technologies/ads.
You can also configure and prevent remarketing by Google via this website: https://myadcenter.google.com/personalizationoff.
Google Ads and Conversion Tracking
We use the “Google Ads" online marketing method to place ads on the Google advertising network (e.g., in search results, videos, websites, etc.) so that they are displayed to users who have an alleged interest in the ads. We also measure the conversion of the ads. However, we only know the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag. However, we ourselves do not receive any information that can be used to identify users.
Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Website: marketingplatform.google.com; Privacy Policy: policies.google.com/privacy; Privacy Shield (Safeguarding the level of data protection when processing data in the USA): Privacy noticehttps://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active; Further information on how Google processes personal data: business.safety.google/privacy
Microsoft Advertising (formerly Bing Ads)
We use Microsoft Advertising to serve ads to Bing and other Microsoft advertising partners so that they are displayed to users who have a presumed interest in the ads. We also measure the conversion of the ads. However, we only learn the total number of anonymous users who clicked on our ads and were redirected to a page with a conversion tracking tag. We do not receive any information that can be used to identify users.
Service provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; Website: about.ads.microsoft.com/de-de; Privacy Policy: privacy.microsoft.com/de-de/privacystatement; Privacy Shield (Safeguarding the level of data protection when processing data in the USA): www.privacyshield.gov/participant; Opt-Out: https://choice.microsoft.com/de-DE/opt-out
Exactag GmbH
We use the services of Exactag (Exactag GmbH, Wanheimer, Straße 68, D-40468 Düsseldorf) on our website. Exactag GmbH ("Exactag") collects, processes and stores data on this website and its subpages for reach measurement, statistical analysis and business cost optimisation.
The data is collected with the consent of the user on the basis of Art. 6 para. 1 sentence 1 lit. a GDPR, § 25 para. 1 sentence 1 TTDSG. Exactag uses cookies as a technology to collect the data.
Would you like to object to data processing?
In order to ensure exclusion from data processing, a cookie can be set in your browser as an alternative to the lack of consent in the data protection settings. This cookie is called "optout" and is set by "exactag.com". It may not be deleted as long as you object to the data processing. If you wish to object to this data processing for the future, please click on this link https://exactag.com/optout-confirmation/
Exactag GmbH - Attribution Push
We use the attribution push function of Exactag (Exactag GmbH, Wanheimer, Straße 68, D-40468 Düsseldorf). Attribution results are transmitted to selected technology and advertising partners in order to optimise marketing measures directly in the respective partner systems. Only pseudonymised data is transmitted. In addition, the transmission takes place exclusively on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR. No data will be passed on without your consent.
Flockler
Our websites use technologies from Flockler, Rautantienkatu 21 B, 33100, Tampere, Finland, to provide you with prepared social media content. The user's IP address is temporarily stored in the AWS cloud or Cloudfront used by Flockler in order to avoid abusive requests. The data is collected on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR, § 25 para. 1 sentence 1 TDDDG. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the cookie consent tool provided on the website. Your data will not be transferred to third countries. The AWS services (Cloudspace) used by Flockler are located in Germany or within the European Union.
Meta
The digital marketing social teams work with third-party provider Meta to run advertising campaigns - both for brands and paid activities - on Meta's social networks, including Facebook and Instagram. Meta event tracking allows the marketing team to measure and optimize the effectiveness of their campaigns and adjust spending and targeting accordingly.
Meta-Pixel
Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland. Together with the third-party provider Meta, we are responsible for the processing of your personal data in the context of the processing of your personal data on our online offer via Meta Pixel. You can access the main contents of the agreement at any time at the following link: www.facebook.com/legal/controller_addendum. In particular, it regulates which security measures Meta must observe (https://www.facebook.com/legal/terms/data_security_terms) and how data subjects' rights can be asserted against Meta.
Meta processes your personal data on the basis of your consent via the Meta pixel to create campaign reports, track conversions, click events and targeted advertising outside our websites (retargeting) using HTTP headers (including IP address, device and browser characteristics, URL, referrer URL, your person), pixel-specific data (including pixel ID and Facebook cookie), click behavior, optional values (e.g. conversions, page type), form field names (such as "email", "address", "quantity" for the purchase of a product or service). We do not receive any personal data from you from Meta, only anonymized campaign reports about the website target group and ad performance. You can opt out of receiving interest-based ads from Meta by changing your advertising preferences on the Facebook website. You can find more information at: www.facebook.com/policy.
Newsletter
see https://www.hl-cruises.com/legal/privacy-notice (Marketing communications)
Shariff
We use the privacy-secure "Shariff" buttons. "Shariff" was developed to provide more privacy on the net and to replace the usual "share" buttons of social networks. It is not the browser of the user, but the server on which this online offer is located, which establishes a connection with the server of the respective social media platforms and queries, for example, the number of Likes, etc.. The user remains anonymous. More information about the Shariff project can be found at the developers of the magazine c't: www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html. Service provider: Heise Medien GmbH & Co. KG, Karl-Wiechert-Allee 10, 30625 Hannover, Germany; Website: www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html; Privacy Policy: www.heise.de/Datenschutzerklaerung-der-Heise-Medien-GmbH-Co-KG-4860.html
Telebalance
Our websites use cookies/advertising IDs from EssenceMediacom Germany GmbH, Völklinger Straße 33, 40221 Düsseldorf, Germany, for advertising purposes. Cookies, beacons, pixels, tags, mobile SDKs and other non-cookie technologies may be used to collect information related to a browser or mobile device.
We have integrated services from EssenceMediacom Germany GmbH, with whom we have a data processing agreement.
Data collection is carried out with the user's consent on the basis of Art. 6 (1) lit. a GDPR, § 25 (1) sentence 1 TDDDG. EssenceMediacom Germany GmbH uses cookies as a technology to collect the data. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the cookie consent tool provided on the website. For the transfer of data to third countries, the provider refers to standard contractual clauses of the European Commission, which are intended to ensure compliance with European data protection standards.
Further information on EssenceMediacom Germany GmbH's targeting technology, the privacy policy and opt-out options can be found at: https://www.essencemediacom.com/pages/privacy-policy
OpenStreetMap
We integrate the maps of the ‘OpenStreetMap’ service, which are offered on the basis of the Open Data Commons Open Database Licence (ODbL) by the OpenStreetMap Foundation (OSMF). The user data is used by OpenStreetMap exclusively for the purpose of displaying the map functions and for caching the selected settings. This data may include, in particular, users' IP addresses and location data, which, however, are not collected without their consent (usually as part of the settings of their end devices or browsers); service provider: OpenStreetMap Foundation (OSMF); Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.openstreetmap.de. Privacy Policy: https://osmfoundation.org/wiki/Privacy_Policy.