Using the platform of Seatrade Cruise Global in Fort Lauderdale this week, Hapag-Lloyd Cruises has revealed that its efforts in the international markets to promote its luxury ship EUROPA 2 and its expedition ship, the HANSEATIC, have proved successful. The German-based cruise operator achieved a fleet-wide increase of 107% English-speaking guests in its fiscal year 2015, compared with the same period in 2014. For the EUROPA 2 in particular, the international guest share increased by 98% in the same year. An episode of Hapag-Lloyd Cruises’ EXPERIENCE.tv highlights why EUROPA 2 proves appealing to English-speaking guests. Click here to see the film online.
Karl J. Pojer, Chief Executive Officer of Hapag-Lloyd Cruises commented at Seatrade Cruise Global: “We have been focusing hard on attracting more English-speaking guests and it is extremely satisfying to see our commitment is now paying off. Back in 2014 we were able then to announce strong passenger growth numbers among our non-German-speaking guests and continue to see successful results for 2015. EUROPA 2’s concept of modern and casual luxury, with individuality and flexibility at its core, is well received among our international passengers.”
With a fleet of four unique and award-winning cruise ships, Hapag-Lloyd Cruises is the leading operator of expedition and luxury cruises in the German-speaking marketplace. Since 2012, the cruise line has been focusing on promoting the 5-stars plus rated* EUROPA 2, and its expedition ship, the HANSEATIC, to the English-speaking marketplace, which includes the USA and Canada, the UK, Belgium, Netherlands, Scandinavia, and Australia. Hapag-Lloyd Cruises’ EUROPA 2, which has been in operations since May 2013, is the cruise line’s first fully-international ship, aimed to appeal to the German and English-speaking guests.
To create more awareness, Hapag-Lloyd Cruises launched three English-language social media outlets earlier this month, with a strong focus on the ‘visual’ social media channels Instagram and Pinterest. Within its new English-language social media outreach, Hapag-Lloyd Cruises also launched a Twitter account @HLCruisesInt. The cruise operator is determined to reinforce its international strategy, prioritizing luxury and expedition cruising, by growing its international marketing activities.
* According to the Berlitz Cruise Guide 2016.
Hamburg, March 2016