Press release 15.02.2012
Hapag-Lloyd Cruises Launches Redesigned Homepage
- New navigation tools make searching simple
- Enhanced images with emotional approach throughout the site
- Special section for travel agents
The Hapag-Lloyd Cruises website, at www.hl-cruises.com, has undertaken a comprehensive facelift. The homepage will now reveal new user friendly tools, as well as a redesigned visual appearance. The new appearance of the homepage now presents clear information for current cruise guests, potential cruisers, journalists and travel agents.
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Along with the website relaunch, Hapag-Lloyd Cruises will also be introducing its new family brand “Hapag-Lloyd Cruises – Great moments. Truly exclusive.” online. Large-scale images of the worldwide destinations of Hapag-Lloyd Cruises now dominate the visual appearance of the new homepage, enabling users to develop a feel for the various cruise themes and voyages of the fleet.
The new horizontal navigation bar divides the available information up among six main menu items: “Ships”, “Cruises” and “Expedition” thereby reveal the entire cruise spectrum to the user. The main menu items “Finder” and “Contact & Services” allow visitors quick access to specific information and consultation.
Like in the past, travel agencies will continue to be efficiently supported with information in the separate “Sales Agents“ section, which now also appears in the new design.
Hamburg, February 2012
Press contact: Moritz Krause, Corporate Communications Manager Hapag-Lloyd Cruises, Tel: +49 (0)40 3001-4782, E-Mail: firstname.lastname@example.org
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